Sous l'objectif d'Inez & Vinoodh, " l'éclat d'une clef dorée glissée dans la serrure, une lettre cachetée au fond d'une malle en toile monogram..." (Citation Vogue Paris).
Sous les arcades du Louvre, le nouveaux clip exclusif de la campagne institutionnelle Louis Vuitton se laisse filmé sous le regard mythique de la mystérieuse Joconde...
Une ambiance glaciale rappelant le film "Da Vinci Code".
C'est dans le célèbre musé que l'ont aperçois le mannequin américain Arizona Muse tout au long de la campagne à la recherche de la fameuse enveloppe qu'elle glissa dans le magnifique "Speedy" en allant vers un long voyage...
Louis Vuitton has released a new fashion film, featuring a red and white hot air balloon, the model Arizona Muse and the Louvre Museum in Paris.
The film, which will air as an advertisement, has been created by Inez van Lamsweerde and Vinoodh Matadin.
Set to music by the composer John Murphy, the film sees Muse chased through the Louvre by a man. Using a key hung on a necklace around her neck, she opens a Louis Vuitton trunk and extracts a white envelope from within. Muse then escapes her pursuer in a striped hot air balloon.
The film, which will be shown on television and in cinemas marks the growing importance of fashion film, a phenomenon that Disegno has previously looked at here.
Although the film features a Louis Vuitton Speedy handbag, the intention of "L'invitation au Voyage" seems less to promote a specific product, and more to promote the brand itself, with the imagery of a hot air balloon a clear reference to the brand's origins as a manufacturer of luggage.
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MAKING OF
Sous les arcades du Louvre, le nouveaux clip exclusif de la campagne institutionnelle Louis Vuitton se laisse filmé sous le regard mythique de la mystérieuse Joconde...
Une ambiance glaciale rappelant le film "Da Vinci Code".
C'est dans le célèbre musé que l'ont aperçois le mannequin américain Arizona Muse tout au long de la campagne à la recherche de la fameuse enveloppe qu'elle glissa dans le magnifique "Speedy" en allant vers un long voyage...
Louis Vuitton has released a new fashion film, featuring a red and white hot air balloon, the model Arizona Muse and the Louvre Museum in Paris.
The film, which will air as an advertisement, has been created by Inez van Lamsweerde and Vinoodh Matadin.
Set to music by the composer John Murphy, the film sees Muse chased through the Louvre by a man. Using a key hung on a necklace around her neck, she opens a Louis Vuitton trunk and extracts a white envelope from within. Muse then escapes her pursuer in a striped hot air balloon.
The film, which will be shown on television and in cinemas marks the growing importance of fashion film, a phenomenon that Disegno has previously looked at here.
Although the film features a Louis Vuitton Speedy handbag, the intention of "L'invitation au Voyage" seems less to promote a specific product, and more to promote the brand itself, with the imagery of a hot air balloon a clear reference to the brand's origins as a manufacturer of luggage.
.jpg)
MAKING OF
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